User Experience and Content Designer

A dynamic team driving digital transformation within a public sector organisation. The mission is to deliver human-centred digital experiences that are intuitive, accessible, and efficient. We are seeking a User Experience (UX) and Content Designer who is passionate about creating exceptional user experiences and crafting compelling, user-focused content.

As a User Experience and Content Designer, you will play a key role in designing and improving digital services for public use. This role combines expertise in content creation and user-centred design to deliver seamless, accessible, and engaging digital experiences. Working in collaboration with cross-functional teams, you will ensure all services and content meet user needs, comply with accessibility standards, and align with organisational goals.

• Apply user-centred design principles to develop accessible and user-friendly digital services.
• Conduct user research to identify needs, behaviours, and challenges.
• Design user journeys that ensure seamless task completion and intuitive navigation.
• Develop wireframes, prototypes, and mock-ups to illustrate design ideas.
• Maintain UX documentation such as personas and user journey maps.
• Collaborate with product managers, developers, and stakeholders to ensure technical feasibility.

• Develop clear, concise, and engaging content for websites, applications, and digital interfaces.
• Ensure all content meets accessibility standards and is aligned with brand voice and tone.
• Translate complex information into user-friendly formats, including guides and forms.
• Conduct usability testing to validate content effectiveness and refine as needed.
• Provide training and audits to ensure all digital content adheres to best practices.

• Work closely with service designers, developers, and stakeholders to integrate content and UX seamlessly into digital products.
• Advocate for user-centric design throughout the product life cycle.

• Conduct usability testing to validate designs and gather actionable feedback.
• Use analytics tools to assess performance and optimise content and design for user engagement.
• Ensure compliance with relevant accessibility and legal standards.

• Proven experience in UX design, content design, or a related field.
• Proficiency in design and prototyping tools (eg, Figma, Adobe Creative Suite) and content management systems.
• Strong writing and editing skills with the ability to create simple, clear content.
• Knowledge of accessibility standards and inclusive design principles.
• Experience conducting user research and applying insights to design decisions.
• Familiarity with analytics tools to track content performance.
• Strong organisational and communication skills, with experience working in agile environments.

• Experience designing public-facing digital services.
• Familiarity with regulatory and accessibility requirements.
• Basic knowledge of HTML and CSS is an advantage.
• Understanding of information architecture and SEO best practices.